As part of the GAYA team, I was invited to attend Malaysia’s very first international modest fashion event, Kuala Lumpur Modest Fashion Week 2016 (KLMFW 2016). KLMFW 2016 is the continual of previously Moslema In Style International Fashion Forward event which took place in November last year. GAYA Magazine was one of the proud media partners at KLMFW 2016 and attending as part of the entourage was an opportunity to experience and embrace.
Positioned to make Kuala Lumpur the number one global destination for leading modest fashion brands, high quality accessories and textiles, KLMFW showcased homegrown designers from all over the world.
Held at the Putrajaya International Convention Centre (PICC) on the 3rd and 4th of December meant as many as 2,000 people flocked to the heart of Malaysia’s parliamentary city. I have heard that Putrajaya took a book out of Australia’s well planned parliamentary city of Canberra to help plan the infrastructure and buildings astoundingly. Being born in Canberra, I felt a strong connection with the gorgeous planned city of Putrajaya being this was my second time visiting. It was the perfect city to hold such a grand event especially with the support of the Ministry of Tourism and Culture Malaysia and Tourism Malaysia to boost the country’s image and open more economic opportunities for the country.
The event brought the potential leading designers of the modest fashion industry to showcase their work in recognition of the rise of modest fashion worldwide. With participation by talented designers from Italy, Japan, Indonesia, Saudi Arabia, Singapore, Pakistan and Malaysia, KLMFW 2016 presented designers with a platform to connect them to industry players with an exuberant audience and back to back runways unlike any other.
Fashion designers, entrepreneurs, buyers and fashionistas gathered as KLMFW began its runway showcase with Ryoko Katayama from Japan, Ghadi Ali from Saudi Arabia and Wajie Ibrahim from Malaysia followed by Tamma and Beta Azee from Malaysia, Si.Se.Sa from Indonesia, Kaifiyyah from Singapore, Nina Noghoro and Lantera from the Indonesia Modest designer movement and Jawhara from Indonesia.
Day Two showcased modest collection from designers Carolina Ferioli from Italy, Nihaan from Pakistan, Top Tato from Saudi Arabia and MFA from Malaysia. My favourites were hands down Beta Azee, a.p.r (a piece Ryoko Katayama), Kaifiyyah, MFA Boutique and Wajie Ibrahim – their designs were astounding! I had the pleasure in meeting and hanging out with the down to earth International Bloggers – Imane Asry (Fashion with Faith) from Sweden, Hodan Yusuf (Cheese and Xalwo) from the Netherlands, Fathima Husam from U.A.E, Omaya Zein from the United States and Nabila Bee from United Kingdom.
Being the very first modest fashion event I have attended, I was unsure what to expect. Though like all fashion shows, the essence is the same as it is all about showcasing the remarkable designs created by the marvellous designers of each item that walks the runway. I was very humbled and pleased to attend such a large event in my second home – Malaysia, having a media pass to go backstage to see the hard work behind the scenes and being able to meet and connect with many in the fashion industry.